Consumers want diversity. This is no longer a call to action from social justice warriors. Instead, this is a fact being supported by the growing number of minorities soon to take over the majority, so much so that no single race can be considered the major of anything.

To meet this diversity need, change must start at the top. The leadership of our businesses and leading organizations must begin to root out those managers not willing to empower all members of their teams.

The Real Competitive Advantage

The best way to leverage a workforce is to make sure every single member is performing at their full potential. That is not possible without ensuring that each worker, team member, and associate is equally heard and meeting their needs.

For decades we have marveled at the mundane tasks completed by some of the biggest geniuses to ever live. Einstein was a patent clerk. Hemmingway was a news reporter. JK Rowling was a secretary. While not every human being will end up being an earth-shattering voice to change the world forever, they offer unique talents and perspectives that should be leveraged at every opportunity. Your company’s greatest asset is the human potential of your staff.

Inclusion Means Everyone

The competent CEO must direct their boards to accept and recognize all members of the team. Leading by example is no longer a fortune cookie maxim; it is not an essential part of the business process. This new inclusion leadership isn’t just regulated to the workforce.

Consider your customers. More and more, we are witnessing the purchasing power of minorities grow into a force no one can stop. If your company wants to dip into that market share, they need to cater to a diverse consumer base. The best way to understand what those consumers will want is to listen to and hire more people from a broader spectrum.

What Makes an Inclusive Leader?

The worn-out idea of the alpha male CEO has to be put to bed. A modern leader understands the benefit of relationship building and recognizes their team’s individual merits and abilities. As a result, they are quick to lift up and elevate any member that offers a quality solution to new challenges.

There has to be a growing empathy among our leaders for the changing workforce and workplace. Hybrid models of remote workers are taking the business world by storm. What started as a need to address the pandemic has become a modern fixture of team management. That means leaders will have to show empathy as their employees adjust and their business models react.

There needs to be an overall alignment with the cries of justice from society at large. This doesn’t mean sacrificing the values your company was built upon, but rather a social connection that encourages participation by your brand. A willingness to find common ground so you can continue to grow as consumers watch with satisfaction that you are meeting their changing needs.

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